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Marketplace

How Taylor Swift became "too big to fail"

by Andie Corban and Kai Ryssdal Sep 3, 2019
The Ringer's Kate Knibbs explains how the singer's successful branding has helped her become an institution in American music.
Taylor Swift at the 2019 Video Music Awards.
Johannes Eisele/Getty Images

Ed Sheeran is about to pull off the highest-grossing concert tour of all time

by Kai Ryssdal and Sean McHenry Jul 3, 2019
More than Taylor Swift. More than Beyoncé. Sheeran's winning formula comes down — in part — to volume.
Ed Sheeran performs at Mt. Smart Stadium in 2018 in Auckland, New Zealand.
Phil Walter/Getty Images

Taylor Swift proves that, on YouTube, it's all about "ME!"

by Marielle Segarra Apr 29, 2019
The artist used a new feature of YouTube's to launch her latest single.
Taylor Swift performs onstage during The 58th GRAMMY Awards at Staples Center on February 15, 2016 in Los Angeles, California.
Kevork Djansezian/Getty Images

The business of being Taylor Swift

by Danielle Chiriguayo Apr 26, 2019
Let’s do the numbers on the 29-year-old star.
Taylor Swift performs onstage during the 2018 American Music Awards at Microsoft Theater on October 9, 2018 in Los Angeles, California. 
Kevin Winter/Getty Images For dcp

Taylor Swift’s been dropping hints, but now it’s confirmed: She’ll drop a new album in November

by Aaron Schrank Aug 24, 2017
After dropping hints on social media for weeks, Taylor Swift has announced that her sixth studio album, called “Reputation,” will drop November 10. A new single comes out tonight. It’s been three years since Swift’s last album, “1989,” a long…

Taylor Swift tells streaming 'You Belong with Me,' and it's all about timing

by Aaron Schrank Jun 9, 2017
Do you have a less-tortured Swift pun? Inquire within.
Taylor Swift performs during her "1989" world tour in Melbourne, Australia.
Graham Denholm/Getty Images

In a decade marked by success, Taylor Swift shows some keen business chops

by Mitchell Hartman Oct 24, 2016
Taylor Swift, the country-turned-pop-singer-megastar-phenom dropped her self-titled debut album on this day a decade ago. Ten years, multiple Grammys, four more albums and a bunch of number-one hits later, she took the top spot on Forbes Highest-Paid Celebrities list this year…
Taylor Swift poses in the press room at the The 58th GRAMMY Awards at Staples Center in Los Angeles, California. 
MARK RALSTON/AFP/Getty Images

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Final Note

Have a holly jolly Swiftmas

by Kai Ryssdal Dec 10, 2015
Taylor Swift's newest trademark comes just in time for the holidays: Swiftmas.

The highs and lows of streaming music

by Kai Ryssdal and Daisy Palacios Aug 18, 2015
Dr. Dre's new album was streamed 25 million times the first week of its release.
Dr. Dre arrives at the premiere of "Straight Outta Compton" on August 10 in Los Angeles, California.
Kevin Winter/Getty Images

What's the song of the summer?

by Marketplace Weekend Staff Aug 6, 2015
The business of creativity