In the NBA vs. China battle, business could suffer

Oct 9, 2019
Billions of dollars in revenue is at stake for the NBA.
The NBA flagship retail store in Beijing.
Kevin Frayer/Getty Images

Pizza Hut is now the official pizza of the NFL

Feb 28, 2018
Pizza Hut is replacing Papa John’s, which announced yesterday it was ending its contract with the National Football League. The league’s viewer numbers are down over the last couple of years. And a few months ago, Papa John’s then-CEO John…

Sponsors give FIFA a red card

Oct 8, 2015
FIFA head Seth Blatter is suspended, as advertisers threaten to bolt the sport.

What's in a stadium name? Millions.

Jun 26, 2015
Nissan buys the naming rights to the Tennessee Titans' venue.

Will sponsors bail on the World Cup?

May 29, 2015
Advertisers consider their investments and responses amid FIFA corruption charges.

Want to run the Iditarod? You'll need a lot of scratch

Mar 18, 2015
It costs as much as $100,000 to keep a kennel of sled dogs running year-round.

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The college bowl game sponsor shuffle

Dec 23, 2014
College football's new playoff system is shaking up the game off the field too.

Can advertisers pressure the NFL?

Sep 17, 2014
We look at the power of sponsors as more distance themselves from the NFL.