Stories Tagged as
Sponsorship
Empty arenas not a game for sports and entertainment sponsors
by
Andy Uhler
Feb 15, 2021
Brands are having to rethink how to get home viewers' attention.
Tim Smith/Getty Images
In the NBA vs. China battle, business could suffer
by
Kai Ryssdal
and Andy Uhler
Oct 9, 2019
Billions of dollars in revenue is at stake for the NBA.
Kevin Frayer/Getty Images
Pizza Hut is now the official pizza of the NFL
by
Andy Uhler
Feb 28, 2018
Pizza Hut is replacing Papa John’s, which announced yesterday it was ending its contract with the National Football League. The league’s viewer numbers are down over the last couple of years. And a few months ago, Papa John’s then-CEO John Schnatter blamed players’ kneeling in protest during the national anthem as a big part of […]
Sharapova sponsors suspend deals after failed drug test
by
Donna Tam
Mar 8, 2016
Nike, Tag Heuer and Porsche are backing away quickly.
Kevork Djansezian/Getty Images
Sponsors give FIFA a red card
Oct 8, 2015
FIFA head Seth Blatter is suspended, as advertisers threaten to bolt the sport.
What's in a stadium name? Millions.
by
Annie Baxter
Jun 26, 2015
Nissan buys the naming rights to the Tennessee Titans' venue.
Will sponsors bail on the World Cup?
May 29, 2015
Advertisers consider their investments and responses amid FIFA corruption charges.
For public good, not for profit.
Want to run the Iditarod? You'll need a lot of scratch
Mar 18, 2015
It costs as much as $100,000 to keep a kennel of sled dogs running year-round.
The college bowl game sponsor shuffle
Dec 23, 2014
College football's new playoff system is shaking up the game off the field too.
Everything is branding: Four more weird partnerships
by
Tony Wagner
Oct 9, 2014
Lego and Shell are strange bedfellows, but they're far from the strangest.