Holidays, even made-up ones, can be powerful marketing tools.
Brands are having to rethink how to get home viewers' attention.
Billions of dollars in revenue is at stake for the NBA.
Pizza Hut is replacing Papa John’s, which announced yesterday it was ending its contract with the National Football League. The league’s viewer numbers are down over the last couple of years. And a few months ago, Papa John’s then-CEO John Schnatter blamed players’ kneeling in protest during the national anthem as a big part of […]
Nike, Tag Heuer and Porsche are backing away quickly.