Empty arenas not a game for sports and entertainment sponsors

Feb 15, 2021
Brands are having to rethink how to get home viewers' attention.
Attendance restrictions pose a problem for brands trying to reach fans.
Tim Smith/Getty Images

In the NBA vs. China battle, business could suffer

Oct 9, 2019
Billions of dollars in revenue is at stake for the NBA.
The NBA flagship retail store in Beijing.
Kevin Frayer/Getty Images

Pizza Hut is now the official pizza of the NFL

Feb 28, 2018
Pizza Hut is replacing Papa John’s, which announced yesterday it was ending its contract with the National Football League. The league’s viewer numbers are down over the last couple of years. And a few months ago, Papa John’s then-CEO John Schnatter blamed players’ kneeling in protest during the national anthem as a big part of […]

Sponsors give FIFA a red card

Oct 8, 2015
FIFA head Seth Blatter is suspended, as advertisers threaten to bolt the sport.

What's in a stadium name? Millions.

Jun 26, 2015
Nissan buys the naming rights to the Tennessee Titans' venue.

Will sponsors bail on the World Cup?

May 29, 2015
Advertisers consider their investments and responses amid FIFA corruption charges.

The future is bright … let’s make it even brighter together.

Be a Marketplace Investor with a donation in any amount today.

Want to run the Iditarod? You'll need a lot of scratch

Mar 18, 2015
It costs as much as $100,000 to keep a kennel of sled dogs running year-round.

The college bowl game sponsor shuffle

Dec 23, 2014
College football's new playoff system is shaking up the game off the field too.