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Marketplace

The nest is full

Oct 11, 2019
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Can advertisers pressure the NFL?

by Stan Alcorn Sep 17, 2014
We look at the power of sponsors as more distance themselves from the NFL.
Final Note

NFL gets a warning from sponsor Anheuser-Busch

by Kai Ryssdal Sep 16, 2014
Anheuser-Busch disapproves of the way recent NFL incidents have been handled.

It's all in a cycling team name

by Christopher Werth Jul 23, 2013
To attract the interest of more casual viewers, the business of cycling may have to change -- specifically the way cycling teams are named and are able to engage with fans.

Name that Tube stop

by Stephen Beard Jun 3, 2013
In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce…
Guns and dollars

'NRA 500' NASCAR race ignites sponsorship controversy

by David Weinberg Apr 12, 2013
This weekend, Texas Motor Speedway will host a NASCAR race -- and the name of the race is causing a bit of controversy. It's called the NRA 500, as in National Rifle Association.
BBC World Service

Brothel sponsors Greek soccer team

by Marketplace Contributor Dec 21, 2012
As local and national funding is slashed, two soccer teams in Greece are turning to some unusual sponsors to make ends meet.

Legally blind, and competing in the Paralympics

by Kai Ryssdal Aug 29, 2012
The 2012 Paralympic Games opened in London on Wednesday. American judo athlete Myles Porter tells us what it's like to compete in world's second largest sporting competition.

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London 2012

Marketing Olympians

by Tess Vigeland Jul 20, 2012
There's glory in the winning gold, but possibly even better is for an athlete to land a well-paying sponsorship in the years leading up to and after the Olympics. But gold doesn't always mean green for athletes.
United States' Nastia Liukin, here at the 2008 Olympic Games in Beijing, is one of the lucky athletes to have about nine sponsors over the last four years, a rare feat.
KAZUHIRO NOGI/AFP/Getty Images
London 2012

Olympian priorities: Gold or green?

by Tess Vigeland Jul 20, 2012
Thirty-five-year-old Olympic high jumper Jamie Nieto talks about struggling in the pursuit of gold.
Jamie Nieto competes in the men's high jump final during the 2012 U.S. Olympic Track & Field Team Trials in Eugene, Ore.
Andy Lyons/Getty Images