🎵 Donate any amount today and download 5 different Marketplace ringtones 🎵 Give Now

How lucrative is ice skating?

Feb 18, 2022
For top skaters, endorsement deals can be worth millions.
Nathan Chen earned at least $1 million from his sponsors in the year leading up to the Beijing Games, according to Forbes.
Matthew Stockman/Getty Images

Living in a bubble: China’s zero-COVID policy

Feb 7, 2022
The Beijing Olympics are said to be the biggest closed-loop bubble experiment ever. China has had practice with its zero-COVID policy.
Health workers wear protective suits at a Beijing coronavirus testing center on Jan. 25. China has had a strict no-COVID policy throughout the pandemic.
Kevin Frayer/Getty Images

Corporate sponsors quiet as Beijing Olympics get underway

Feb 7, 2022
U.S. officials are boycotting the Games over accusations of human rights abuses in China, and companies have been pressured to pull out or speak up.
Fireworks form the Olympic rings over Beijing's National Stadium on Friday. Human rights advocates have pressured advertisers to cancel sponsorships because of accusations of abuses.
Li Xin - Pool/Getty Images

Beijing Olympics will not bring windfall

Feb 4, 2022
The winter games will be a net loss for China — at least economically.
COVID-19 means Chinas is missing out on hundreds of millions of dollars from ticket sales. Above, medical staff wear personal protective clothing work at an Olympic Stadium on Feb. 3.
Carl Court/Getty Images

Elaine Thompson-Herah's temporary Instagram suspension could cost her followers

Aug 5, 2021
Olympians, including Thompson-Herah, are sidestepping the rules by sharing behind-the-scenes content and more personal videos.
Gold medalist Elaine Thompson-Herah was temporarily suspended from Instagram for violating the IOC's exclusive broadcast rights.
Ina Fassbender/AFP via Getty Images

How are the Olympic designers chosen?

Jul 29, 2021
Brands can be judged as stringently as the athletes they hope to dress.
A view of USA's delegation parade during the opening ceremony of the Tokyo 2020 Olympic Games.
BEN STANSALL/AFP via Getty Images

What's the bill for hosting an Olympics?

Jul 23, 2021
All the elements a host city needs can add up to tens of billions of dollars.
The IOC headquarters in Lausanne.
Fabrice Coffrini/AFP via Getty Images

For public good, not for profit.

Support fact-based, independent journalism with a gift to Marketplace today.

New Olympic sports could get a big boost from their debut at this summer's games

Jul 23, 2021
Karate, skateboarding, sport climbing, and surfing are joining the Olympic elite.
Puerto Rico's Manny Santiago practices at Ariake Urban Sports Park ahead of the Tokyo 2020 Olympic Games in Tokyo, on July 22, 2021.
JEFF PACHOUD/AFP via Getty Images

What an Olympics without live crowds means for advertisers

Jul 14, 2021
Will losing some of the spirit of the Games, including the cheers of fans, turn into a loss for companies?
Despite taking place in 2021, this year's Olympics merchandise will be branded as "Tokyo 2020."
Mladen Antonov/AFP via Getty Images

What a delay means for the Tokyo 2020 Olympics

Mar 24, 2020
Amateur athletes are struggling with facilities that have been closed and qualifying meets that have been cancelled because of the COVID-19 pandemic.
The IOC headquarters in Lausanne.
Fabrice Coffrini/AFP via Getty Images