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How are the Olympic designers chosen?

Jul 29, 2021
Brands can be judged as stringently as the athletes they hope to dress.
A view of USA's delegation parade during the opening ceremony of the Tokyo 2020 Olympic Games.
BEN STANSALL/AFP via Getty Images

What's the bill for hosting an Olympics?

Jul 23, 2021
All the elements a host city needs can add up to tens of billions of dollars.
The IOC headquarters in Lausanne.
Fabrice Coffrini/AFP via Getty Images

New Olympic sports could get a big boost from their debut at this summer's games

Jul 23, 2021
Karate, skateboarding, sport climbing, and surfing are joining the Olympic elite.
Puerto Rico's Manny Santiago practices at Ariake Urban Sports Park ahead of the Tokyo 2020 Olympic Games in Tokyo, on July 22, 2021.
JEFF PACHOUD/AFP via Getty Images

What an Olympics without live crowds means for advertisers

Jul 14, 2021
Will losing some of the spirit of the Games, including the cheers of fans, turn into a loss for companies?
Despite taking place in 2021, this year's Olympics merchandise will be branded as "Tokyo 2020."
Mladen Antonov/AFP via Getty Images

What a delay means for the Tokyo 2020 Olympics

Mar 24, 2020
Amateur athletes are struggling with facilities that have been closed and qualifying meets that have been cancelled because of the COVID-19 pandemic.
The IOC headquarters in Lausanne.
Fabrice Coffrini/AFP via Getty Images

Figure skater Adam Rippon on his early days and financial struggles

The Olympic Bronze medalist stops by Marketplace Morning Report to discuss his road to success.
Adam Rippon competes during the Men's Single Free Program on day eight of the Pyeongchang 2018 Winter Olympic Games  Feb.17, 2018.
Harry How/Getty Images

The rapid rise of rock climbing

May 9, 2019
How rock climbing has changed since landing a spot in the 2020 Olympics.
Akiyo Noguchi of Japan competes during a climbing competition  in Wroclaw, Poland in 2017.
Matthias Hangst/Bongarts/Getty Images

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Let's do the numbers on the Paralympic Games

Mar 9, 2018
They're hard to find on cable or streaming, but worth watching.
Joe Howard of the United States celebrates a gold-medal win against Norway in sledge hockey during the Salt Lake City Winter Paralympic Games in Utah in 2002.
Adam Pretty/Getty Images

Dan and Dave, and the most famous Olympic ad campaign of all time

Feb 9, 2018
It involves Reebok, two decathletes, and one fateful day in New Orleans.
U.S. decathletes Dan O'Brien, left, and Dave Johnson at the Modesto Relays in Modesto, California, on May 16, 1992.
Tim DeFrisco/Getty Images

NBC hopes to mine multiplatform strategy for audience gold

Feb 9, 2018
NBC just saw Super Bowl TV audience ratings below last year’s. Now the network will break with Olympic tradition today by live streaming the opening ceremony for the winter games in Pyeongchang, South Korea. It’s one of a few new aggressive strategies the company’s taking to boost viewership and please advertisers.