From Legos to Lite-Brite, toymakers win big with adult nostalgia

Dec 21, 2022
The toy industry's sales are up 30% since the pandemic – with "kidults" driving significant growth.
Star Wars themed Lego sets are displayed on a shelf at a Target store in San Rafael, California.
Justin Sullivan/Getty Images

The enduring legacy of “Schoolhouse Rock!”

Nov 6, 2019
After 45 years, the songs are still a hit in classrooms.
From Disney's "Schoolhouse Rock!", uploaded to YouTube by NBC

The new Toys R Us won't be like the old Toys R Us

Jul 19, 2019
Although holding onto the name for customer nostalgia, stores will be fewer and smaller with more of an emphasis on show cases and play spaces.
An "old" Toys R Us closing, as seen in Arlington Heights, Illinois in 2006.
Tim Boyle/Getty Images

The rise and fall of Facebook’s memory economy

Apr 26, 2019
Facebook’s “Memories” feature used to be Molly Wood's favorite thing about the platform. Not anymore.
Facebook’s “Memories” feature used to be Molly Wood's favorite thing about the platform. Not anymore.

New barbershops cash in on male grooming trend

Jan 16, 2018
Men are shelling out for barbershops that have nostalgic atmospheres.
Jonah Buffa co-owns this Fellow Barber location with his brother Sam.
Sam Harnett/ for Marketplace

RIP Blackberry phones, you will be missed (kinda)

Sep 29, 2016
Good riddance? Best work phone ever?
So long, Blackberry!
Joe Raedle/Getty Images

For public good, not for profit.

Nostalgia and Butthead: MTV airs new Classic channel

Jul 29, 2016
Thirty-five years after it began, MTV is re-airing 90s shows and music to woo viewers.
We live in an era where nostalgia has its own day of the week, says one MTV executive.

Capitalizing on consoles: the Arcade Hotel in Amsterdam

Feb 2, 2016
Travel to the Netherlands ... and back in time.
An Atari Pinball Breakaway retro games console. The Arcade Hotel in Amsterdam is banking on nostalgia for vintage gaming systems like these to attract customers.
Sascha Steinbach/Getty Images

Grunge and heroin chic: the '90s fashion reboot

Sep 5, 2014
"Champagne Supernovas" chronicles the way '90s trends upended high fashion.