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Stories Tagged as

Marketing

COVID-19

Advertisers are trying to adapt to COVID-19

by Kristin Schwab
Apr 3, 2020
It starts with replacing old ads that seem cringeworthy under quarantine.
Advertisers are pivoting to ads that capture the moment with a quiet, contemplative tone that's focused on family.
Joe Klamar/AFP via Getty Images
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App connects users with native-owned businesses

by Laurel Morales
Feb 17, 2020
A business incubator and new app aim to help struggling Native American businesses expand their reach and find new customers.
Heather Fleming runs Change Labs, a native business incubator.
Laurel Morales
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Brands are publishing print magazines. John Deere knows a thing or two about that.

by Peggy Lowe
Feb 17, 2020
if it's a trend, it's one the Midwest company has been on top of for 125 years.
The Furrow, a magazine published by the John Deere Co. since 1895.
Courtesy John Deere Co.
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Regulators fine YouTube for collecting data and marketing to kids

by Erika Beras
Sep 5, 2019
Critics say the $170 million penalty will do little to change the video platform's behavior.
Sean Gallup/Getty Images
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Foot Locker's plan to avoid the fate of American malls

by Kai Ryssdal and Bennett Purser
Jul 31, 2019
It involves "sneaker heads," venture capital and a lot of online sales.
A pair of Nike Huarache sneakers.
Pablo Cuadra/Getty Images
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The NRA is still lobbying, but spends more on advertising

by Ben Bradford
Apr 26, 2019
In recent years, the NRA has increased spending on communications and advertising.
A photo of National Rife Association spokesperson Dana Loesch decorates a wall at the Kay Bailey Hutchison Convention Center during the NRA's annual convention May 6, 2018 in Dallas, Texas.
LOREN ELLIOTT/AFP/Getty Images
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Can consumers change their minds about "ugly" produce?

by Rachel Osier Lindley
Apr 22, 2019
Some entrepreneurs think so.
Marketing "ugly produce" has proved fruitful for some entrepreneurs.
moisseyev/iStock/Getty Images Plus
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For public good, not for profit.

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The final season of "Game of Thrones" is a cash cow for marketers

by Andy Uhler
Apr 12, 2019
Brands of all kinds are rushing to capitalize on the show.
Actress Emilia Clarke in season 8 of Game of Thrones.
Helen Sloan/HBO
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How do you advertise a Super Bowl party without saying “Super Bowl?”

by Rickey Bevington
Jan 30, 2019
The NFL owns dozens of trademarks and isn’t afraid to go after anyone using them.
An exterior view of the Mercedes-Benz Stadium, where Super Bowl LIII will take place, is seen on Jan. 27, 2019 in Atlanta, Georgia.
Justin Heiman/ Getty
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How Gritty went from local NHL mascot to lucrative phenomenon overnight

by Lindsay Christinee
Jan 24, 2019
We take a look at what the “acid trip of a mascot” is worth.
Philadelphia Flyers mascot Gritty drops into the arena before the game against the New York Rangers at Wells Fargo Center on Nov. 23, 2018 in Philadelphia, Pennsylvania.
Drew Hallowell / Getty Images
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