Brands are publishing print magazines. John Deere knows a thing or two about that.

Peggy Lowe Feb 17, 2020
HTML EMBED:
COPY
The Furrow, a magazine published by the John Deere Co. since 1895. Courtesy John Deere Co.

Brands are publishing print magazines. John Deere knows a thing or two about that.

Peggy Lowe Feb 17, 2020
The Furrow, a magazine published by the John Deere Co. since 1895. Courtesy John Deere Co.
HTML EMBED:
COPY

When the outdoor gear company REI launched a print magazine last year, it became one of the latest examples of a marketing trend that runs counter to the current focus on digital. But Midwest manufacturer John Deere has been doing it for 125 years. John Deere publishes The Furrow, a glossy magazine sent free to more than 500,000 customers eight times a year. One marketer called it “the agrarian version of Rolling Stone.”

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.