Our new Marketplace Crash Course is here to help. Sign-up for free, learn at your own pace.
Brands are publishing print magazines. John Deere knows a thing or two about that.
Share Now on:
When the outdoor gear company REI launched a print magazine last year, it became one of the latest examples of a marketing trend that runs counter to the current focus on digital. But Midwest manufacturer John Deere has been doing it for 125 years. John Deere publishes The Furrow, a glossy magazine sent free to more than 500,000 customers eight times a year. One marketer called it “the agrarian version of Rolling Stone.”
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.