Callaway Golf and Good Good Golf recently faced backlash after releasing an ad that depicted violence against women.
Saudi Aramco's sponsorship isn't about selling more crude oil. Experts say it's about building influence, burnishing the company's reputation and supporting Saudi Arabia's broader ambitions on the world stage.
Bars and restaurants are bringing back the retro souvenirs, which have become valuable marketing tools.
They hire marketing agencies, who take into account all sorts of legal, regulatory, and psychological factors.
Proving that alternative uses for coal are viable is no small feat, but perhaps the trickier task is shifting coal’s negative reputation.
A scripted comedy series on TikTok has racked up over 4 million views. Most viewers don’t know that it’s a marketing campaign.
Cracker Barrel's decision to toss their new logo and keep the "old timer" is an example of the power that engaged consumers have right now.
The WNBA had a breakout 2024 season. But if fans pull back on discretionary spending, it could be hard to keep the momentum.
The company’s success can be attributed in part to the fact that Coca-Cola is well insulate from tariffs.
If you’re a corporate mascot, be careful out on the road.
