marketing

Rebecca Tushnet of Harvard Law School explains the incentive behind companies making vague promises to consumers.

A human name, like Anthropic’s Claude? A helpful assistant, like Microsoft’s Copilot? Nailing the right name for generative AI is a tricky branding exercise.

Holidays, even made-up ones, can be powerful marketing tools.

Cutting off advertising conversations in your text messages “is a little bit of a game of whack-a-mole,” Vox reporter Emily Stewart says.

Target and Bud Light bowed to pressure for supporting LGBTQ people, but now many of those shoppers may take their money elsewhere.

Maj. Gen. Alex Fink says the Army is dealing with a tight civilian labor market as well as a problem of “knowledge and relatability.”

Expect brands to team up for ads, and a special surprise from Blockbuster.

The FTC says health-related claims need to be backed by relevant, peer-reviewed scientific research. “It’s long overdue,” said one marketer.

“We think about our marketing team more like ‘Saturday Night Live,’” says Mike Cessario, the beverage startup’s co-founder and CEO.

A logo expert weighs in on “KN car” confusion and the wider design trend Kia’s logo exemplifies.