Maj. Gen. Alex Fink says the Army is dealing with a tight civilian labor market as well as a problem of “knowledge and relatability.”

Expect brands to team up for ads, and a special surprise from Blockbuster.

The FTC says health-related claims need to be backed by relevant, peer-reviewed scientific research. “It’s long overdue,” said one marketer.

“We think about our marketing team more like ‘Saturday Night Live,’” says Mike Cessario, the beverage startup’s co-founder and CEO.

A logo expert weighs in on “KN car” confusion and the wider design trend Kia’s logo exemplifies.

Messages focus on offering savings and a good deal, says Ad Age’s Jeanine Poggi. Even if the economy slows, ad budgets may not shrink.

Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.

When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.

Grocery stores play on our sense of nostalgia with older music, and strategically placed items may trigger impulse buys, experts say.

“One of the students in the class was making, you know, up to $6,000 to $7,000 a month from her TikTok videos,” says Bloomberg report Claire Ballentine.