A scripted comedy series on TikTok has racked up over 4 million views. Most viewers don’t know that it’s a marketing campaign.

Cracker Barrel's decision to toss their new logo and keep the "old timer" is an example of the power that engaged consumers have right now.

The WNBA had a breakout 2024 season. But if fans pull back on discretionary spending, it could be hard to keep the momentum.

The company’s success can be attributed in part to the fact that Coca-Cola is well insulate from tariffs.

If you’re a corporate mascot, be careful out on the road.

2025 marks the start of Generation Beta. But how much do we actually know about them?

Companies risk alienating a portion of their customer base if their political positions don’t fit with their brand identities, warns marketing professor Eric Van Steenburg.

Constant requests for feedback can provide useful info for firms. But there are alternatives to overdoing it and annoying customers.

Some organizations are taking a step back on Pride marketing this year, while others are focusing within the LGBTQ community.

After a period in which companies tried to stand out with progressive messages, experts see brands proceeding with caution this year.