Download
HTML Embed
HTML EMBED
Click to Copy

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Make Me Smart with Kai and Molly
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy

Can consumers change their minds about "ugly" produce?

Rachel Osier Lindley Apr 22, 2019
Share Now on:
HTML EMBED:
COPY
Marketing "ugly produce" has proved fruitful for some entrepreneurs.
moisseyev/iStock/Getty Images Plus

Americans waste a lot of food. According to one food-waste reduction non-profit — each year — we throw out 52 million tons of it. One of the reasons for the waste, is, well, aesthetic. Basically, it’s ugly produce … fruits and vegetables that don’t meet grocery store standards for size or shape. In our subscription-box-loving age, some entrepreneurs are working to rebrand and find consumers for these ugly fruits and veggies.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.