General Mills leans into cleaner eating hoping for sales bump

Jun 27, 2018
Scrambling to keep people reaching for yogurt and breakfast cereal, General Mills and other packaged good manufacturers are trying to find new ways to compete as sales slump. General Mills holds its fourth quarter earnings call this morning before the…

General Mills sugary promotion comes as cereal is losing its charms

May 22, 2017
Take a stroll down the cereal aisle at your local grocery store, and check out the Lucky Charms. General Mills, the cereal’s maker, has an attention-grabbing promotion right now: It’s giving away 10,000 boxes with nothing but those brightly colored…

General Mills debuts a new cereal for the first time in 15 years

Jun 7, 2016
The cereal company is jumping on the no artificial flavors trend for its latest offering.
Welcome to the cereal empire, Tiny Toast.
General Mills

Some millennials think cereal is too inconvenient for breakfast

Feb 24, 2016
According to the New York Times, 40 percent of millennials said it is an inconvenient choice because they had to clean up
Apparently the clean up isn't worth it.
Justin Sullivan/Getty Images

What food companies learn from a smart-mouthed robot

Feb 15, 2016
A mechanical mouth is helping some big food companies reformulate products.
When the mechanical mouth at the University of Minnesota's Dentistry School chews a piece of cereal, the computer it's hooked up to registers the audio frequencies emitted.
University of Minnesota's Dentistry School

You can now shotgun your favorite wheat cereal

Aug 13, 2015
Fulton Beer and Wheaties are teaming up to bring you breakfast with a higher than usual alcohol content level.

Kellogg's has a cereal problem

Jul 31, 2014
Sales in Kellogg's cereal have dropped due to healthier eating habits.

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Kellogg's tries breakfast without the spoon

Nov 4, 2013
Kellogg's slashed 7 percent of its workforce to grow profits, and it plans to market more to older consumers.

Breakfast: The most important meal for food companies

Jun 26, 2013
General Mills posts strong profits, but the battle for breakfast is heating up.
General Mills posts strong profits, but the battle for breakfast is heating up.
John Moore/Getty Images

Wheat up, Wheaties down

Dec 20, 2011
Food giant General Mills today announced lower than expected profits, blaming costs of volatile commodities.