General Mills sugary promotion comes as cereal is losing its charms
Share Now on:
Take a stroll down the cereal aisle at your local grocery store, and check out the Lucky Charms. General Mills, the cereal’s maker, has an attention-grabbing promotion right now: It’s giving away 10,000 boxes with nothing but those brightly colored marshmallow pieces inside. It raises health and nutrition issues, and also points to some serious challenges facing cereal in today’s ultra-competitive marketplace. And that explains one possible reason for this sugar-coated promotion: Cereal sales have fallen 3 percent a year since 2012, the market research firm IBISWorld says. Cereal’s losing out to foods billed as healthier and to breakfast-on-the-go options, like fast food sandwiches.
Click the audio player above to hear the full story.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.