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What does a return to restaurants mean for big-name packaged food brands?

Mar 24, 2021
Companies like General Mills may need to focus on their digital strategies, to keep consumers buying their brands.
A lot will depend on whether consumers continue to work from home, said Victor Martino with Third Wave Strategies.
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General Mills leans into cleaner eating hoping for sales bump

Jun 27, 2018
Scrambling to keep people reaching for yogurt and breakfast cereal, General Mills and other packaged good manufacturers are trying to find new ways to compete as sales slump. General Mills holds its fourth quarter earnings call this morning before the bell. Click the audio player above to hear the full story. 

Does your dog really need "natural" food?

Feb 23, 2018
General Mills is set to pay $8 billion for pet food maker Blue Buffalo. That’s the company that markets, among other products, “farm-to-table canine cuisine.” Here’s what’s behind this deal — and why this market is so red hot. Click the audio player above to hear the full story. 

Is the end of Box Tops for Education near?

Jan 23, 2018
Some of you out there will recognize this: The tops of boxes in your pantry are missing, like just cut out. The culprit? Probably your kids. The Box Tops for Education program from General Mills is one of various big consumer products programs in the United States that offers schools an incentive for box tops. […]

General Mills sugary promotion comes as cereal is losing its charms

May 22, 2017
Take a stroll down the cereal aisle at your local grocery store, and check out the Lucky Charms. General Mills, the cereal’s maker, has an attention-grabbing promotion right now: It’s giving away 10,000 boxes with nothing but those brightly colored marshmallow pieces inside. It raises health and nutrition issues, and also points to some serious […]

Can General Mills invest enough in itself to compete?

Dec 21, 2016
Years of cost-cutting have limited spending on new products and advertising, its CEO says
Boxes of Cheerios ceral, made by General Mills. 
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For public good, not for profit.

Girl Scout cookie cereal is coming next year

Oct 24, 2016
Another reason to look forward to the end of 2016

General Mills debuts a new cereal for the first time in 15 years

Jun 7, 2016
The cereal company is jumping on the no artificial flavors trend for its latest offering.
Welcome to the cereal empire, Tiny Toast.
General Mills