Companies like General Mills may need to focus on their digital strategies, to keep consumers buying their brands.
General Mills CEO Jeff Harmening talks food trends, breakfast cereals and sustainability.
Scrambling to keep people reaching for yogurt and breakfast cereal, General Mills and other packaged good manufacturers are trying to find new ways to compete as sales slump. General Mills holds its fourth quarter earnings call this morning before the bell. Click the audio player above to hear the full story.
General Mills is set to pay $8 billion for pet food maker Blue Buffalo. That’s the company that markets, among other products, “farm-to-table canine cuisine.” Here’s what’s behind this deal — and why this market is so red hot. Click the audio player above to hear the full story.
Some of you out there will recognize this: The tops of boxes in your pantry are missing, like just cut out. The culprit? Probably your kids. The Box Tops for Education program from General Mills is one of various big consumer products programs in the United States that offers schools an incentive for box tops. […]
Take a stroll down the cereal aisle at your local grocery store, and check out the Lucky Charms. General Mills, the cereal’s maker, has an attention-grabbing promotion right now: It’s giving away 10,000 boxes with nothing but those brightly colored marshmallow pieces inside. It raises health and nutrition issues, and also points to some serious […]
Years of cost-cutting have limited spending on new products and advertising, its CEO says
The cereal company is jumping on the no artificial flavors trend for its latest offering.
This is not an April Fool's Day post.