Pantone has given its color of the year, "Classic Blue," its own soundtrack, tea and gin cocktail.
Megan Graham wrote about Salesforce's attempt to clarify its work for CNBC.
The Ringer's Kate Knibbs explains how the singer's successful branding has helped her become an institution in American music.
Harley's new LiveWire will go up to 146 miles on a charge, but cost almost $30,000.
Expanding the production of regionally themed beers has opened some breweries up to accusations they misled consumers about beers' origins.
The company is currently known for its signature orange smiley face. But it had some growing pains when it came to branding.
How rock climbing has changed since landing a spot in the 2020 Olympics.
Lately, a lot of brands are embracing a minimalist look.
Don't worry, you can still pick up a glazed donut with your morning coffee.
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.