branding Archives - Marketplace

What $130 billion company Salesforce actually does

by Andie Corban and Kai Ryssdal Sep 10, 2019

Megan Graham wrote about Salesforce's attempt to clarify its work for CNBC.

One Salesforce ad shows how the company can help an online shoe retailer make a sale through data it has on customer tastes. Above, shoe fashion in 1960.

Hulton Archive/Getty Images

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How Taylor Swift became "too big to fail"

by Andie Corban and Kai Ryssdal Sep 3, 2019

The Ringer's Kate Knibbs explains how the singer's successful branding has helped her become an institution in American music.

Taylor Swift at the 2019 Video Music Awards.

Johannes Eisele/Getty Images

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Will Harley-Davidson's electric motorcycle expand the brand's appeal?

by Jack Stewart Jul 23, 2019

Harley's new LiveWire will go up to 146 miles on a charge, but cost almost $30,000.

Harley-Davidson

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The legal pitfalls of making “Liquid Aloha” outside Hawaii

by Ryan Finnerty Jul 8, 2019

Expanding the production of regionally themed beers has opened some breweries up to accusations they misled consumers about beers' origins.

Kona Brewing Company's Big Wave Golden Ale seen on the North Shore of Oahu. Following the June settlement, Kona will include brewing location on its cardboard packaging.

Ryan Finnerty

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How Amazon’s logos reflect its evolution

by Janet Nguyen Jul 5, 2019

The company is currently known for its signature orange smiley face. But it had some growing pains when it came to branding.

Philippe Huguen/AFP/Getty Images

The rapid rise of rock climbing

by Kai Ryssdal and Liz Sanchez May 9, 2019

How rock climbing has changed since landing a spot in the 2020 Olympics.

Akiyo Noguchi of Japan competes during a climbing competition in Wroclaw, Poland in 2017.

Matthias Hangst/Bongarts/Getty Images

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What's in a font?

by Ashley Milne-Tyte Apr 17, 2019

Lately, a lot of brands are embracing a minimalist look.

CactuSoup/iStock/Getty Images Plus

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What's in a name change for Dunkin' Donuts?

by Mitchell Hartman Sep 26, 2018

Don't worry, you can still pick up a glazed donut with your morning coffee.

A sign for a Dunkin' Donuts store is viewed on August 26, 2013 in New York City.

Spencer Platt/Getty Images

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A battle for World Cup supremacy happens off the pitch

by Andy Uhler Jun 14, 2018

Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.

MLADEN ANTONOV/AFP/Getty Images

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The power of sound and selling

by Eliza Mills Oct 6, 2016

Sonic branding is like a billboard for your ears.

A person looks at their cell phone as Democratic presidential candidate Hillary Clinton speaks at the NAACP National Convention in Cincinnati, Ohio.

JAY LAPRETE/AFP/Getty Images

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