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Marketplace Morning Report

A year-and-a-half late and $1 million short

Aug 23, 2019
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Marketplace Morning Report

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Stories Tagged as
Branding

Will Harley-Davidson's electric motorcycle expand the brand's appeal?

by Jack Stewart Jul 23, 2019
Harley's new LiveWire will go up to 146 miles on a charge, but cost almost $30,000.
Harley-Davidson's new LiveWire all-electric motorcycle.
Harley-Davidson
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The legal pitfalls of making “Liquid Aloha” outside Hawaii

by Ryan Finnerty Jul 8, 2019
Expanding the production of regionally themed beers has opened some breweries up to accusations they misled consumers about beers' origins.
Kona Brewing Company's Big Wave Golden Ale seen on the North Shore of Oahu. Following the June settlement, Kona will include brewing location on its cardboard packaging.
Ryan Finnerty
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How Amazon’s logos reflect its evolution

by Janet Nguyen Jul 5, 2019
The company is currently known for its signature orange smiley face. But it had some growing pains when it came to branding.
A view of Amazon's current logo.
Philippe Huguen/AFP/Getty Images
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The rapid rise of rock climbing

by Kai Ryssdal and Liz Sanchez May 9, 2019
How rock climbing has changed since landing a spot in the 2020 Olympics.
Akiyo Noguchi of Japan competes during a climbing competition in Wroclaw, Poland in 2017.
Matthias Hangst/Bongarts/Getty Images
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What's in a font?

by Ashley Milne-Tyte Apr 17, 2019
Lately, a lot of brands are embracing a minimalist look.
Lately, a lot of brands are embracing a minimalist look.
CactuSoup/iStock/Getty Images Plus
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What's in a name change for Dunkin' Donuts?

by Mitchell Hartman Sep 26, 2018
Don't worry, you can still pick up a glazed donut with your morning coffee.
A sign for a Dunkin' Donuts store is viewed on August 26, 2013 in New York City.
Spencer Platt/Getty Images
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A battle for World Cup supremacy happens off the pitch

by Andy Uhler Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
MLADEN ANTONOV/AFP/Getty Images
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Ask not what Marketplace can do for you, but what you can do for Marketplace.

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The power of sound and selling

by Eliza Mills Oct 6, 2016
Sonic branding is like a billboard for your ears.
A person looks at their cell phone as Democratic presidential candidate Hillary Clinton speaks at the NAACP National Convention in Cincinnati, Ohio.
JAY LAPRETE/AFP/Getty Images
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To curb smoking, France adopts 'neutral' packaging

by Emma Jacobs May 20, 2016
Colorful brand logos are now banned — French cigarette packs must be beige.
A French cigarette package.
Emma Jacobs
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As AT&T issues results, strategy is key to future

by Molly Wood Oct 22, 2015
AT&T and rival Verizon have different approaches to winning younger audience.
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