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Marketplace Tech

The rapid rise of rock climbing

by Kai Ryssdal and Liz Sanchez May 9, 2019
How rock climbing has changed since landing a spot in the 2020 Olympics.
Akiyo Noguchi of Japan competes during a climbing competition  in Wroclaw, Poland in 2017.
Matthias Hangst/Bongarts/Getty Images

What's in a font?

by Ashley Milne-Tyte Apr 17, 2019
Lately, a lot of brands are embracing a minimalist look.
Lately, a lot of brands are embracing a minimalist look.
CactuSoup/iStock/Getty Images Plus

What's in a name change for Dunkin' Donuts?

by Mitchell Hartman Sep 26, 2018
Don't worry, you can still pick up a glazed donut with your morning coffee.
A sign for a Dunkin' Donuts store is viewed on August 26, 2013 in New York City.
Spencer Platt/Getty Images

A battle for World Cup supremacy happens off the pitch

by Andy Uhler Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
MLADEN ANTONOV/AFP/Getty Images

The power of sound and selling

by Eliza Mills Oct 6, 2016
Sonic branding is like a billboard for your ears.
A person looks at their cell phone as Democratic presidential candidate Hillary Clinton speaks at the NAACP National Convention in Cincinnati, Ohio.
JAY LAPRETE/AFP/Getty Images

To curb smoking, France adopts 'neutral' packaging

by Emma Jacobs May 20, 2016
Colorful brand logos are now banned — French cigarette packs must be beige.
A French cigarette package.
Emma Jacobs

As AT&T issues results, strategy is key to future

by Molly Wood Oct 22, 2015
AT&T and rival Verizon have different approaches to winning younger audience.

Invest in Marketplace today

Ask not what Marketplace can do for you, but what you can do for Marketplace.

Businesses tap podcasts to hone their brands

by Marketplace Contributor Apr 9, 2015
Businesses use podcasts to explore the culture around a product, not just sell it.

Could 'North' become the new Silicon Valley?

by Marketplace Contributor Mar 2, 2015
Business leaders say the region's cold weather creates a climate for innovation.

Coke's got milk. Premium milk.

by Gigi Douban Feb 4, 2015
More protein, less sugar, but real milk.