A human name, like Anthropic's Claude? A helpful assistant, like Microsoft's Copilot? Nailing the right name for generative AI is a tricky branding exercise.
It takes more than trends and nostalgia to become popular a second or third time around. It can take years of hard work.
Kim Severson of the New York Times explains how Big Milk is trying to persuade a generation of almond and oat milk-drinkers to switch.
Those pantry brands aren't as small as consumers think, says writer Emily Sundberg. Wholesaler Faire is "the Oz behind the curtain."
“We think about our marketing team more like 'Saturday Night Live,'” says Mike Cessario, the beverage startup’s co-founder and CEO.
“It's meant to illustrate the vanity of human pretensions,” says Karl Aquino of the University of British Columbia.
Sound has a "powerful ability to prime your brain for what's coming,” said Dallas Taylor, host of a podcast about sound.
A look at what happens when inflation and supply chain problems outrun your business model.
Pantone has given its color of the year, "Classic Blue," its own soundtrack, tea and gin cocktail.
Megan Graham wrote about Salesforce's attempt to clarify its work for CNBC.