The power of sound and selling

Oct 6, 2016
Sonic branding is like a billboard for your ears.
A person looks at their cell phone as Democratic presidential candidate Hillary Clinton speaks at the NAACP National Convention in Cincinnati, Ohio.
JAY LAPRETE/AFP/Getty Images

To curb smoking, France adopts 'neutral' packaging

May 20, 2016
Colorful brand logos are now banned — French cigarette packs must be beige.
A French cigarette package.
Emma Jacobs

As AT&T issues results, strategy is key to future

Oct 22, 2015
AT&T and rival Verizon have different approaches to winning younger audience.

Businesses tap podcasts to hone their brands

Apr 9, 2015
Businesses use podcasts to explore the culture around a product, not just sell it.

Could 'North' become the new Silicon Valley?

Mar 2, 2015
Business leaders say the region's cold weather creates a climate for innovation.

Coke's got milk. Premium milk.

Feb 4, 2015
More protein, less sugar, but real milk.

Why the College Football Playoff has a generic name

Jan 12, 2015
Branding experts suggests ways — and reasons — to jazz it up.

The future is bright … let’s make it even brighter together.

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Branding marijuana for a changing market

Dec 26, 2014
Cannabrand helps its clients market cannabis and sell products in states where marijuana is legal

This is a generic brand video

Sep 29, 2014
A commentary on innovation, honesty and other words brands really like in videos.

Would a Marketplace by any other name smell as sweet?

Jul 17, 2014
Branding is about logos and slogans, yes - but it's also about scent.