When consumers feel strapped, some brands do well anyway

May 27, 2022
Strong earnings from Nordstrom, Macy's and Dollar General suggest pent-up demand and a reframing of what people consider essential spending.
Dollar Tree said groceries made up a bigger part of its sales last quarter — which could spell trouble for retailers like Walmart and Target.
Mario Tama/Getty Images

Coca-Cola nearly doubled its advertising this year

Oct 27, 2021
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.
Experts say advertising is still beneficial, even for brands as large and iconic as Coca-Cola.
Patrick Kovarik/AFP via Getty Images

Airlines are tweaking frequent-flyer programs to keep customers loyal after lockdown

May 5, 2020
The last thing airlines want is for customers who fly business class to opt for rival carriers.
Airlines haven't had to pay much attention to loyalty programs in recent years because demand for flying has been high. That's going to change.
Justin Sullivan/Getty Images

Everlane is a millennial fever dream and it's making a killing

Jun 9, 2017
Its Instagram posts are the stereotypical depiction of the millennial lifestyle.
Everlane's San Francisco headquarter is based in the downtown Mission District.
CCHAVARRIA

Was the Lands’ End site scrub a branding faux pas?

Feb 25, 2016
The clothing company deletes an interview with feminist Gloria Steinem after enraged customers threatened to boycott.
A woman shops for Lands' End brand sweaters October 15, 2003 at a Sears store in Niles, Illinois.
Tim Boyle/Getty Images

American Express launches multi-brand loyalty program

Mar 18, 2015
Collect points for paying your AT&T bill, redeem them for Hulu videos.

Millennials less likely to be brand loyal

May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.

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