Consumers have been sticking with Procter & Gamble. But if high prices make shoppers trade down, the company has products for them too.
Strong earnings from Nordstrom, Macy's and Dollar General suggest pent-up demand and a reframing of what people consider essential spending.
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.
The last thing airlines want is for customers who fly business class to opt for rival carriers.
Its Instagram posts are the stereotypical depiction of the millennial lifestyle.
The clothing company deletes an interview with feminist Gloria Steinem after enraged customers threatened to boycott.
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.