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Graduating into the Economy

Everlane is a millennial fever dream and it's making a killing

by Hayley Hershman and Eliza Mills Jun 9, 2017
Its Instagram posts are the stereotypical depiction of the millennial lifestyle.
Everlane's San Francisco headquarter is based in the downtown Mission District.
CCHAVARRIA

Was the Lands’ End site scrub a branding faux pas?

by Donna Tam Feb 25, 2016
The clothing company deletes an interview with feminist Gloria Steinem after enraged customers threatened to boycott.
A woman shops for Lands' End brand sweaters October 15, 2003 at a Sears store in Niles, Illinois.
Tim Boyle/Getty Images

American Express launches multi-brand loyalty program

by Tracey Samuelson Mar 18, 2015
Collect points for paying your AT&T bill, redeem them for Hulu videos.

Millennials less likely to be brand loyal

by Jeremy Hobson May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.