Without big sponsors, women's football survives on school-style fundraising, the NFL's first female coach says.
The news that former Patriot Aaron Hernandez suffered advanced brain disease will do little to hurt the business.
The NFL this week said it was partnering with Chinese tech giant Tencent — which attracts more than a billion users to its platforms, including social network WeChat — to build its base of football fans in China as U.S.…
The Kansas City Royals have created quiet zones for fans on the autism spectrum.
The strike and steroids " purged a lot of the sentimentality" from the game, says Jay Caspian Kang of the New York Times.
The Formula E circuit lets car makers test their electric vehicles and promote their products to buyers.
It's become the norm for pro sports franchises to count on tax-free municipal bonds for building stadium projects.
Nowadays, how good you are on the court is only one factor in your earning potential as a star athlete.
Brooks Running doesn't have the name recognition of Nike or other big shoe-makers, and that's by design.