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Advertising

To tweet or not to tweet? How brands are wrestling with Elon Musk's Twitter

by Matt Levin
Dec 16, 2022
While many companies like General Mills and General Motors stopped or reduced paid advertising, most are staying on the platform. 
Chris Delmas/AFP via Getty Images
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I've Always Wondered ...

Why are there so many auto insurance commercials?

by Janet Nguyen
Nov 4, 2022
Car insurance companies spend billions each year trying to reach TV viewers and keep ahead of the competition.
Drivers in nearly every state are required to have insurance.
Carl Court/Getty Images
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Economic Pulse

This year, holiday ads speak to economic uncertainty

by David Brancaccio and Jarrett Dang
Nov 2, 2022
Messages focus on offering savings and a good deal, says Ad Age's Jeanine Poggi. Even if the economy slows, ad budgets may not shrink.
In the lead-up to the holidays, brands are focusing their messaging on savings and good deals for consumers.
Scott Heins via Getty Images
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I've Always Wondered ...

Why do baseball games have such weird start times? 

by Janet Nguyen
Oct 28, 2022
There’s a reason your favorite team’s game is scheduled for 4:07 on the dot.
Nick Maton of the Philadelphia Phillies singles against the Houston Astros at a baseball game earlier this month. Tonight, the two teams will compete in the first game of the World Series.
Tim Warner/Getty Images
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Ad spending slowdown hits tech and social media firms, but not equally

by Sabri Ben-Achour
Jul 27, 2022
While ad revenue growth is slowing down, experts don't see a decline coming.
Google is expected to comprise 30% of total worldwide digital ad revenues this year, one analyst said. Meanwhile, Snapchat and Twitter are each expected to make up under 1%.
Robyn Beck/AFP via Getty Images
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How advertisers approached inflation in the 1970s, and how they approach it today

by Matt Levin
Jul 27, 2022
When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.
"Stagflation" plagued the economy of the late 1970s and early '80s. Some marketers saw it as an opportunity to pitch brands as pocketbook friendly. Above, New York's Times Square in 1979.
Frances M. Ginter/Getty Images
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TikTok has a problem with paid ads going undisclosed

by Amy Scott and Sarah Leeson
Jul 14, 2022
The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.
Regulating whether content creators are properly disclosing paid ads is an "impossible job," said Sara Morrison, a senior reporter for Recode at Vox.
Mario Tama/Getty Images
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What's up with celebrities and cryptocurrency?

by Kai Ryssdal and Andie Corban
Jun 10, 2022
"Celebrities are rich for reasons having nothing to do with their crypto investments," says Vox's Emily Stewart.
Actor Matt Damon told viewers that "fortune favors the brave" during a Super Bowl ad for Crypto.com.
Valery Hache/Getty Images
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What social media advertising tells us about inflation

by Kristin Schwab
Apr 26, 2022
Digital advertising suffers from supply chain and inflation issues too.
Social media companies' quarterly reports may fill us in on the supply chain and inflation issues the industry is dealing with.
Andrew Caballero-Reynolds/AFP via Getty Images
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Economic Pulse

How supply chain issues and inflation have started to reshape advertising

by David Brancaccio and Jarrett Dang
Apr 15, 2022
What's the message for brands when the stuff they're selling is either not available or more expensive?
Some brands are shifting away from product-focused advertising as supply chain issues make it harder to get goods.
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