AI advertising may repel as well as attract

Jul 1, 2024
Companies hope AI branding makes them look ready for the future, but that leaves opportunities for "human-focused" marketing.
A screen grab from an AI-generated pitch for Toys R Us.
Courtesy Toys R Us

Streaming services are embracing cheaper, ad-supported tiers

Apr 19, 2022
Netflix has held out, in part because it fears damaging relationships with subscribers, one expert ways.
While other streaming platforms offer subscriptions with ads, Netflix has been holding out. People in the United Kingdom are canceling subscription services amid inflation fears.
Robyn Beck/AFP via Getty Images

Targeted ads aren't just online, they're on TV

Feb 19, 2019
How targeted ads have migrated to your television
William West/AFP/Getty Images

AT& T to resume advertising on YouTube

Jan 21, 2019
AT&T has announced it’s putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its messages were running alongside videos containing hate speech or touting terrorism. AT&T says it’s satisfied that the Google-owned platform has improved screening of video content. So what’s […]

Retailers want more than your cash this holiday season

Nov 22, 2018
Stores and websites want your data too
The billions of dollars spent on holiday shopping each year leaves out one big piece of the gift-giving puzzle.
Sean Gallup/Getty Images

AT&T aims to bring more targeted ads to your TV screen

Sep 28, 2018
"It's absolutely about competing with Google and Facebook," an Ad Age reporter says.
SAUL LOEB/AFP/Getty Images

If you lead people to a more private search engine, will they care?

Sep 25, 2018
"People talk a big game here when it comes to privacy, but they don't actually do very much," one venture capitalist says.
Matt Cardy/Getty Images

For public good, not for profit.

Facebook is being more transparent with its ads, but is it doing enough to police them?

Jun 29, 2018
To combat fake ads and news, we need to study their effects more, says Tom Merritt of Daily Tech News Show.
Facebook CEO Mark Zuckerberg speaks during the annual F8 summit at the San Jose McEnery Convention Center in San Jose, California, on May 1.

Even TV networks agree there are too many commercials

Apr 30, 2018
As services like Netflix rise in popularity, our tolerance for ads is going down.
More than 80 percent of millennials binge-watch TV.
Keystone Features/Getty Images

Could a fee-based model work for Facebook?

Apr 9, 2018
Facebook data on tens of millions of Americans ended up with a third party analytics firm, Cambridge Analytica. Lawmakers and privacy advocates have urged substantial changes to make sure no such breach occurs again. One alternative model would be having users pay for the use of social media sites so that the sites are not […]