Retailers want more than your cash this holiday season

Erika Beras Nov 22, 2018
HTML EMBED:
COPY
The billions of dollars spent on holiday shopping each year leaves out one big piece of the gift-giving puzzle. Sean Gallup/Getty Images

Retailers want more than your cash this holiday season

Erika Beras Nov 22, 2018
The billions of dollars spent on holiday shopping each year leaves out one big piece of the gift-giving puzzle. Sean Gallup/Getty Images
HTML EMBED:
COPY

The holiday shopping season often means people visit stores and retail websites they don’t typically frequent. And with that comes requests for personal data that retailers can use to target ads and promotions and even sell to third parties. But it’s a price we often pay for that perfect gift. 

Click the audio player above to hear the full story. 

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.