Sep 20, 2023

Do you advertise en Español?

Mario Tama/Getty Images

"Spanglish" ads are becoming more common in the U.S. Plus, how companies name AI software, and what legally counts as false advertising.

Segments From this episode

Why didn't the Fed raise rates this time?

by Kai Ryssdal , Sean McHenry and Sarah Leeson

We hear from experts about why the Federal Reserve didn’t bring interest rates up — and why it might before the end of 2023.

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Amazon desperately seeks seasonal workers while other retailers hold back

by Kristin Schwab

Sep 20, 2023

That could mean that holiday hiring will be slower this season, says Andy Challenger of Challenger, Gray & Christmas.

Retailers are still figuring out how to staff warehouses and stores as consumers switch between shopping in person and online and using curbside pickup, says analyst Jessica Ramírez.

Michael M. Santiago/Getty Images

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Why the U.S. isn’t concerned that Japan might act to prop up its currency

by Justin Ho

Sep 20, 2023

The U.S. isn’t usually thrilled when a country intervenes in its own currency. But boosting the yen is likely to help Japan’s economy, which could help the U.S. in turn.

If the yen jumps around too much, anyone that wants to trade with Japan might hold off.

gaffera/Getty Images

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How to name your AI so humans will like it

by Matt Levin

Sep 20, 2023

A human name, like Anthropic's Claude? A helpful assistant, like Microsoft's Copilot? Nailing the right name for generative AI is a tricky branding exercise.

Ken Jennings, left, and Brad Rutter compete against IBM's AI computer, Watson, in a game of "Jeopardy." IBM's team also considered naming the computer Sherlock.

Ben Hider/Getty Images

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Brands are using Spanglish to reach a new generation of Latino consumers

by Elizabeth Trovall

Sep 20, 2023

About two thirds of the 64 million Latinos in the U.S. speak “Spanglish” a mix of English and Spanish, according to a new report out today by the Pew Research Center. Advertisers are paying close attention.

Marketing experts recommend different amounts of Spanish and English for ads targeted at different age groups.

Rob Kim/GC Images via Getty Images

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Did Burger King tell a whopper? Why false advertising suits are on the rise

by Kai Ryssdal and Sofia Terenzio

Sep 20, 2023

Rebecca Tushnet of Harvard Law School explains the incentive behind companies making vague promises to consumers.

A class-action lawsuit accuses Burger King of falsely advertising the size of its Whopper.

Anne-Christine Poujoulat/AFP via Getty Images

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Music from the episode

bloodline Ariana Grande

Ordinary Pleasure Toro y Moi

Jealousy Slum Village, Abstract Orchestra

Wake Up, Get up, Get Out There Lyn

A Tune For Jack Lemon Jelly

Bad Liar Selena Gomez

September Mista Sinista

The team

Nancy Farghalli Executive Producer

Daisy Palacios Senior Producer

Maria Hollenhorst Producer

Sean McHenry Associate Producer

Andie Corban Associate Producer

Richard Cunningham Associate Producer

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