For this stationery retailer, it’s been a sympathy card kind of year
Share Now on:
“My Economy” tells the story of the new economic normal through the eyes of people trying to make it, because we know the only numbers that really matter are the ones in your economy.
Annie Lang Hartman, owner of Compass Paper Co. in Leland, Michigan, describes stationery trends over the last year and how she’s preparing for a busy summer.
We are thinking about pent-up demand a lot. And I’ve actually added quite a few products for our product line this year just because we also have a physical retail space that’s opening up in May. In northern Michigan, we did have a busy tourism season last year, and knowing that people are going to feel a little bit more comfortable being out and about this year, we have focused a lot of energy into adding new products.
Birthday cards and our love and friendship cards, which would be, like, cards for friends or cards for anniversaries, those sell well all year. But last year, our “Thinking of you” or sympathy cards just took off. I know it sounds really bad, but ours aren’t like, “I’m sorry for your loss.” Ours are kind of more cheeky and funny, kind of like “We’re in this together” or that kind of thing. So we saw a huge bump in that for direct-to-consumer but also for retailers. So we’ve been sending out thousands of those. I don’t see that trend going away, you know, anytime soon. But yeah, that definitely changed this past year.
Let us know how your economy is doing using the form below, and your story may be featured on a future edition of “My Economy.”
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.