During the first round of lockdowns earlier this year, small businesses could fall back on federal relief. Not this time.
As goes the U.S. consumer, so goes the U.S. economy.
Many that survived the shutdowns in the spring have a strategy, while others fear they just won't make it.
With pandemic restrictions still cutting into revenues, some business owners say they need a break on commercial rent. But not all landlords are willing to negotiate.
Keba Konte, CEO of Red Bay Coffee based in Oakland, California, recounts the challenges his business has faced due to the pandemic.
There are small- and medium-sized businesses who use Amazon's platform and logistics to reach wider audiences.
Celene Navarrete had to close her shop doors in March and is now growing her online store and attending virtual book fairs.
Tess Thomas, owner of Emma's BBQ in Seattle, Washington, uses her mother's recipes at her restaurant.