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J.C. Penney hopes for hit with Lionel Richie sheets

Amy Scott Sep 7, 2018
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Today is the day Lionel Richie fans have been waiting for. The pop star’s line of sheets and towels hit stores shelves at J.C. Penney. Celebrity endorsements and product lines are of course nothing new. But the somewhat odd pairing made us wonder what it takes for these sorts of partnerships to work out.

Click the audio player above to hear the full story. 

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