Stories Tagged as
Celebrity endorsements
J.C. Penney hopes for hit with Lionel Richie sheets
by
Amy Scott
Sep 7, 2018
Today is the day Lionel Richie fans have been waiting for. The pop star’s line of sheets and towels hit stores shelves at J.C. Penney. Celebrity endorsements and product lines are of course nothing new. But the somewhat odd pairing made us wonder what it takes for these sorts of partnerships to work out. Click […]