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J.C. Penney hopes for hit with Lionel Richie sheets
Today is the day Lionel Richie fans have been waiting for. The pop star’s line of sheets and towels hit stores shelves at J.C. Penney. Celebrity endorsements and product lines are of course nothing new. But the somewhat odd pairing made us wonder what it takes for these sorts of partnerships to work out. Click […]
J.C. Penney’s CEO jumps to Lowe’s
Marvin Ellison, who is credited with a mixed turnaround at J.C. Penney, is heading back to the home improvement space. Before joining J.C. Penney, he spent 12 years at Lowe’s biggest competitor, Home Depot. Click the audio player above to hear the full story.