What’s the strategy behind Amazon’s decision to hike monthly Prime membership rates?
Share Now on:
Amazon is raising its monthly Prime membership rate, from $10.99 to $12.99. But the annual membership cost is staying the same, at $99. So what’s the logic here? Is Amazon trying to push more people into becoming annual members? Might the price hike prompt some people to drop the service altogether? What are the pros and cons of this strategy?
Click the audio player above to hear the full story.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.