What’s the strategy behind Amazon’s decision to hike monthly Prime membership rates?

Jan 19, 2018
Amazon is raising its monthly Prime membership rate, from $10.99 to $12.99. But the annual membership cost is staying the same, at $99. So what’s the logic here? Is Amazon trying to push more people into becoming annual members? Might the price hike prompt some people to drop the service altogether? What are the pros […]

Costco members are going to see higher fees this June

Mar 3, 2017
Basic annual memberships for the warehouse club retailer will cost $60.