Popular musicians bolster tourism industry
Share Now on:
We all know pop stars can make, or lose, fortunes … maybe even enrich a few music execs.
But if they’re a really big deal, they can actually create their own tourism industry.
Take the Beatles. A new study by the Institute for Cultural Capital suggests that the Beatles are worth $115 million to the northern English city of Liverpool.
Click the above audio player to hear the full story from the BBC’s Stephanie Power.
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.