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BBC World Service

Popular musicians bolster tourism industry

Marketplace Contributor Feb 15, 2016
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We all know pop stars can make, or lose, fortunes … maybe even enrich a few music execs.

But if they’re a really big deal, they can actually create their own tourism industry.

Take the Beatles.  A new study by the Institute for Cultural Capital suggests that the Beatles are worth $115 million to the northern English city of Liverpool.

Click the above audio player to hear the full story from the BBC’s Stephanie Power.

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