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Nov 12, 2019

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Marketplace Morning Report

Beatlemania is alive and well in the band’s hometown of Liverpool

Lucia Benavides Jan 8, 2019
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PETER SKINGLEY/AFP/Getty Images

The city of Liverpool is almost synonymous with the Beatles. Almost 50 years after the band split up, the place is a sort of Beatles Disney Land: there’s a Beatles-themed hotel, a Beatles museum and plenty of shops with all kinds of Beatles merchandise. Fans come from all over the world to see where the story of the Fab Four all started — and this Beatlemania is bringing around  $104 million to the region every year.

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