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Codebreaker

Report says Apple’s reinventing Apple TV

John Moe Aug 12, 2010

Apple TV has been this grand idea of a set top box on your TV that connects online and lets you watch shows that way. But the box is expensive and hasn’t sold well at all. We’ve been hearing about an impending relaunch for a while now, possibly at the mid-September event Apple is planning (also expected to involve a re-designed iPod Touch). Now Engadget says they have some of the dirt on what the new device is. They say it will retail for $99, be renamed iTV (because of course you need that lower case i on everything), and run on the same A4 chip that runs the iPhone 4. The upshot of that for consumers is that it will be incapable of delivering 1080p or 1080i video, settling instead for 720p. Those are just numbers but the takeaway is that the video quality will not be state of the art. There will be an app store on it and strong integration with iTunes, presumably, but it’s unlikely to appeal to videophiles and the type of high end user that Apple relies on.

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