Report says Apple’s reinventing Apple TV
Apple TV has been this grand idea of a set top box on your TV that connects online and lets you watch shows that way. But the box is expensive and hasn’t sold well at all. We’ve been hearing about an impending relaunch for a while now, possibly at the mid-September event Apple is planning (also expected to involve a re-designed iPod Touch). Now Engadget says they have some of the dirt on what the new device is. They say it will retail for $99, be renamed iTV (because of course you need that lower case i on everything), and run on the same A4 chip that runs the iPhone 4. The upshot of that for consumers is that it will be incapable of delivering 1080p or 1080i video, settling instead for 720p. Those are just numbers but the takeaway is that the video quality will not be state of the art. There will be an app store on it and strong integration with iTunes, presumably, but it’s unlikely to appeal to videophiles and the type of high end user that Apple relies on.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.
Donate now to get almost any thank-you gift.