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Apple

Device makers turned off buttons, but now they're back

by Sarah Leeson
Nov 19, 2024
Move aside, touchscreens and digital controls. Buttons, dials and knobs have returned to electronics.
Buttons create an interface that provides "that feeling of agency and control," says button expert Rachel Plotnick.
Frederic J. Brown / AFP
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Why Apple owes Ireland $14 billion in taxes

by Ellen Rolfes and Katie Reuther
Sep 13, 2024
In this week's "Make Me Smart" newsletter, we explain why Europe's highest court ruled Apple owed billions in unfair tax breaks. Plus, we explore ghost towns put up for sale and do the numbers on Chinese adoptions worldwide.
Apple's European headquarters in Cork City, Ireland.
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Just what is the 'Magnificent Seven' and why is everyone talking about them?

by Kristin Schwab
Jul 23, 2024
These seven tech companies have an outsize influence on the stock market.
The Magnificent Seven refers to seven tech companies that have an outsize influence on the stock market — and are named for the 1960 Western flick.
Wikimedia Commons
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"Make Me Smart” Newsletter

Pilgrimages are a big business

by Ellen Rolfes
Jun 14, 2024
Plus, Apple announces AI-generated emojis and we do the numbers on copper and the EV market.
Fadel Senna/AFP via Getty Images
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Is Apple late to embrace AI or right on time?

by Meghan McCarty Carino
Jun 10, 2024
Apple announced new AI integrations for text, email, photos and Siri. It’s also adding ChatGPT capabilities into operating systems.
Apple announced new AI integrations for text, email, photos and Siri on Monday at its annual developers conference.
Justin Sullivan/Getty Images
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For small online retailers, digital advertising has become more expensive

by Justin Ho
Feb 16, 2023
Several factors have pushed up the cost of ads during the pandemic. Even so, many small businesses don’t have much of a choice but to keep advertising.
When Apple’s do-not-track option launched in 2021, it had an outsized impact on smaller businesses trying to advertise digitally.
Josh Edelson/AFP via Getty Images
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That line in the sand about going back to the office? It keeps moving.

by Sabri Ben-Achour
May 20, 2022
As COVID surges again in some areas and employees push to work at home most days, companies are trying to find the right balance.
As the economy slows down, employers may gain leverage in their effort to bring resistant workers back into the building.
Timothy A. Clary/AFP via Getty Images
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What Apple and Amazon earnings may be able to tell us about this economy

by Andy Uhler
Apr 28, 2022
The consumer economy, in particular.
Traders are looking to the earnings reports of tech giants, like Apple and Amazon, to see how consumers are feeling and spending.
Michael M. Santiago/Getty Images
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Europe takes aim at Big Tech's "gatekeepers"

by David Brancaccio and Rose Conlon
Mar 25, 2022
Could the Digital Markets Act set a global standard?
Big technology firms face new rules and regulations in the EU.
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Online advertising is more expensive since Apple changed its privacy policies

by Matt Levin
Oct 25, 2021
People are opting out of being tracked.
The Snapchat app on an iPhone screen. Snap largely blamed Apple's privacy settings for its recent failure to meet quarterly earnings expectations.
Justin Sullivan via Getty Images
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