On Twitter, addition by gender subtraction

Logos for Twitter, displayed on a mobile telephone on September 13, 2013 in London, England. One of the complaints about the social network is the repetitive nature of its discussions.

Earlier this week, Twitter surpassed investor expectations on both revenue and user growth.

However, for frequent users, one of its challenges is that depending on whom you follow, the conversation can feel repetitive. Katie Notopoulos, senior editor at Buzzfeed, decided to solve the problem by unfollowing men on Twitter. 

Notopoulos drew much of her inspiration from a similar social experiment of only retweeting women for a year

While she started the unfollowing six months ago as part of a stunt, she says she stuck with it because it markedly improved her Twitter experience. 

"It turns out it's really nice," Katie says.

She says a major reason this has turned out so well is that being forced to follow a new set of people exposed her to a whole new set of voices and perspectives. 

About the author

Ben Johnson is the host of Marketplace Tech.

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