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Small company SodaStream bets big on Super Bowl ad

Dec 7, 2012
Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Posted In: Super Bowl commercials, soda, advertising

Other businesses pile on to Black Friday, the event

Nov 19, 2012
Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Posted In: Retail, advertising, marketing, Black Friday

Post-election ad space deals won't last

Nov 8, 2012
For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.
Posted In: 2012 election, advertising

'MAD' men: 60 years of spoofing the advertising industry

Oct 29, 2012
MAD Magazine editor-in-chief John Ficarra reflects on 60 years of parodying advertising.
Posted In: Mad Men, mad magazine, alfred e. newman, ficarra, publishing, advertising, cigarettes

For some businesses, words can't express what they do

Oct 23, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
Posted In: marketing, advertising, brands

Red Bull sponsors record skydive attempt

Oct 8, 2012
Red Bull, the energy drink, sponsors Felix Baumgartner's record-breaking skydive attempt. And the risks are real for everyone.
Posted In: advertising, Red Bull, stunt

African-American youth seeing more alcohol ads

Sep 27, 2012
A new study finds African-Americans aged 12-20 are exposed to more alcohol advertising than American young people in general
Posted In: African American, advertising, alcohol, teenagers, drinking

Village Voice to cut ties to sex ad business

Sep 24, 2012
The decision is a hit to revenue. But other alternative weeklies are surviving without adult classifieds.
Posted In: Village Voice, newspapers, media, advertising

Priceline resurrects Shatner for new ads

Aug 15, 2012
Pitchman William Shatner appeared to have perished in a Priceline ad in January. So why is he back on air as the Priceline “Negotiator?”
Posted In: priceline, advertising

Vogue weighs in, literally, with September issue

Jul 27, 2012
Vogue's September issue has 658 pages of advertisements. What makes this fashion staple the Super Bowl of magazine editions?
Posted In: Vogue, fashion, magazine, advertising

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