Nov 19, 2012
Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Nov 8, 2012
For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.
Oct 29, 2012
MAD Magazine editor-in-chief John Ficarra reflects on 60 years of parodying advertising.
Oct 23, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
Oct 8, 2012
Red Bull, the energy drink, sponsors Felix Baumgartner's record-breaking skydive attempt. And the risks are real for everyone.
Sep 27, 2012
A new study finds African-Americans aged 12-20 are exposed to more alcohol advertising than American young people in general
Sep 24, 2012
The decision is a hit to revenue. But other alternative weeklies are surviving without adult classifieds.
Aug 15, 2012
Pitchman William Shatner appeared to have perished in a Priceline ad in January. So why is he back on air as the Priceline “Negotiator?”
Jul 27, 2012
Vogue's September issue has 658 pages of advertisements. What makes this fashion staple the Super Bowl of magazine editions?