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Are billboards effective advertising?

Mar 28, 2014
Billboard companies are turning a profit despite the challenge of measuring the effectiveness of the advertisements to influence consumers.
Posted In: billboards, CBS Outdoors, advertising

What buying power buys African-Americans

Feb 12, 2014
Not everyone agrees buying power translates into other uses
Posted In: black buying power, African American, advertising, marketing

No more Sunday ad supplements -- unless you subscribe

Jan 28, 2014
The Chicago Tribune decides to give unsubscribers' doorsteps a break.
Posted In: newspapers, advertising, Chicago

Advertising on the Grammys 'second screen'

Jan 24, 2014
Last year 28 million people watched the Grammys on TV. But more and more, some of the action and the ads will be happening on the so-called second screen.
Posted In: Grammys, advertising

FTC cracks down on weight-loss products

Jan 8, 2014
The Washington Post’s Lydia DePillis explains the deceptive advertising around weight-loss drugs.
Posted In: weight loss, Health, drugs, medicine, advertising, deceptive advertising

Instagram promises ads will fit 'Instagram aesthetic' -- whatever that is

Oct 28, 2013
Instagram wants to put ads into our social media feeds, but it promises those ads will mirror the "Instagram aesthetic."
Posted In: instagram, photography, advertising

Ad visionary: Is America's 'brand' damaged?

Oct 28, 2013
A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Posted In: WPP, advertising, branding

Wait, I'm an Instagram focus group and I'm not getting paid?

Oct 25, 2013
Instagram has come up with an obvious way to generate revenue. It's going to start including advertising in users' photo feeds.
Posted In: Facebook, instagram, social media, advertising

Doesn't matter who wins the World Series, networks and advertisers score

Oct 23, 2013
The World Series starts and big sporting events like this still bring what advertisers want -- live viewers.
Posted In: television, advertising, World Series, Sports, TiVo

Twitter users: Real or robot? Advertisers and investors need to know

Oct 4, 2013
Imagine you’re a business that relies on advertising revenue, but it’s unclear how many of your customers are bots or not. Meet Twitter.
Posted In: Twitter, advertising, Facebook, social network, IPO

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