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Why you always see the same ad while binge-watching TV

Oct 7, 2014
If you watch TV online, you're likely to see the same ad over and over again.
Posted In: streaming tv, advertisements, advertising

Why companies really want you to use an app for that

Oct 2, 2014
Apps let companies mine far more of your personal data than websites.
Posted In: apps, advertising, mobile ads

Is Facebook's new ad tool a game changer?

Sep 29, 2014
Facebook's new advertising tool Atlas helps companies improve their targeting.
Posted In: advertising, Facebook, Facebook privacy, mobile ads

Pliny the Elder: A case study in scarcity marketing

Sep 18, 2014
Pliny the Elder inspires beer hunters around the world to search for just one bottle.
Posted In: beer, marketing, advertising, scarcity

Can advertisers pressure the NFL?

Sep 17, 2014
We look at the power of sponsors as more distance themselves from the NFL.
Posted In: sponsorship, NFL, Anheuser-Busch, American Football, advertising
YouTube

Cable deals a blow, TV networks ad revenue stumbles

Sep 16, 2014
Are declining revenues just a blip, or are competitors catching up?
Posted In: advertising, television, revenue

Four ways the web is helping TV advertising

Sep 16, 2014
Big data isn't killing TV ads, it's making them more targeted and less annoying
Posted In: television, advertising, big data
Longmire

"Longmire" lost out because of its older viewers

Sep 12, 2014
Advertisers aren't targeting the show's demo, but that could be short-sighted.
Posted In: advertising, television, senior citizens

The tricky balance of marketing to the affluent

Sep 11, 2014
Spending is different for the wealthy, and that means getting them to spend is, too.
Posted In: the wealthy, advertising, luxury
Yelp

Yelp gets a positive review from the courts

Sep 4, 2014
The company wins big on extortion claims.
Posted In: Yelp, advertising, lawsuits

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