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Google pushes hard on NFC

Mar 28, 2011
The Wall Street Journal reports that Google is in heavy negotiations with MasterCard and Citigroup to bring near field communications (NFC)...
Posted In: advertising, android, business, Google, nfc

EU may limit what keywords advertisers can buy

Mar 25, 2011
A top adviser to an EU court is recommending that advertisers be prevented from buying ad keywords of their competitors' names on Google and other...
Posted In: advertising, EU, European Union, Google, government, Law, search

Viral video hoax part of a sneaky marketing campaign

Mar 17, 2011
Here's one of those "this is the world we live in now" stories. A few days ago there was this video making the rounds online that appeared to show...
Posted In: advertising, hoax, iPhone

The cost of a Super Bowl ad over a year in time

Feb 7, 2011
This final note today, a last word and some perspective on the utter ridiculousness of Super Bowl ads. More specifically, how much money companies...
Posted In: advertising, Super Bowl

Super Bowl ad wiz shares his all-time favorite commercials

Feb 3, 2011
On today's show, Bob Moon spoke with Joe Pytka, the man behind some of the most famous commercials of all time. Here are a couple of the...
Posted In: advertising, business of sports, commercials, Super Bowl

Why Apple's 1984 ad ran only once

Feb 1, 2011
Apple's commercial in the 1984 Super Bowl is one of the most famous of all time. Not bad for a commercial that only ran one time. It's a take off...
Posted In: advertising, apple, business, Jobs, Web Culture

You may be about to become an unpaid spokesperson on Facebook

Jan 26, 2011
If you're on Facebook, that is. Facebook has rolled out a new feature called Sponsored Stories. If a brand name comes up in your activity, say you...
Posted In: advertising, business, Facebook, privacy, social media

Wassup! The Most Memorable Super Bowl Ads

Jan 26, 2011
As the economy improves, companies are returning to the days of producing high-priced, high profile Super Bowl ads. Jennifer Collins' story on...
Posted In: advertising, business of sports, Entertainment, football, Super Bowl

Best-Ever Super Bowl Ads: Pets.com "What goes up..."

Jan 26, 2011
Prescient, no? Check out other Super Bowl ads that the Marketplace staff picked here.
Posted In: advertising, business of sports, football, Pets.com, Super Bowl

Best-Ever Super Bowl Ads: E*Trade "Monkey"

Jan 26, 2011
It stands out because they basically blew 2 million and did one of the dumbest commercials, yet I remember it and remember it was E*Trade....
Posted In: advertising, business of sports, eTrade, football, Super Bowl

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