Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.