Apple eyes smart watch

What will an iWatch do that a regular watch can't?

Pebble smart watch

Martian smart watch

The Wall Street Journal and other media are reporting that the people who brought you the iPhone are working on an iWristwatch. While wearable electronics seem to be the next must-have gadget, it's not clear whether Apple wants to jump into a market that is in its infancy.

"The expectation is that if Apple is going to do it, they are going to go above and beyond, they are going to make it amazing in some way that it was previously not amazing," says Molly Wood,  executive editor at CNET. "Honestly, the biggest step they could take in that direction would be to make a smart watch that is, in fact, attractive."

Though Wood is skeptical that Apple will put out a new product in this area any time soon, she says that smart watch makers, such as Pebble and Martian, are likely nervous about what an Apple iWatch would mean for the market.

So what would a smart watch do? Developers are working on devices that alert the wearer of incoming phone calls, make outgoing calls, and sync up with smartphones.

"I think wearables have a lot of potential, but I think the watch is actually still limited because of the screen size, and you don't want it to light up in the movies. People buy watches for style, not necessarily all these functions" says Wood.

About the author

Molly Wood is a veteran technology broadcaster, podcaster, host and writer. As an executive editor at CNET, she was the creator, host and executive producer of "Always On with Molly Wood."

Pebble smart watch

Martian smart watch

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