Even if you don't actually watch the Super Bowl game, everyone watches the Super Bowl ads. And that means big opportunity for T.V. advertisers: a memorable Super Bowl commercial can either make -- or break -- a brand.
Gamblers don't just bet on who will win the Super Bowl, bookmakers also collect proposition bets for the game, wagering on things like how Beyonce will style her hair during the halftime show. Those bets don't have to be limited to sports -- for instance: How many times will Kai Ryssdal say "Marketplace" on Friday's show? Place your bets now.
You can get odds on more than the score and game play during the Super Bowl. These proposition bets, or prop bets, let you wager on everything from the Super Bowl going into overtime, to Beyonce's hairstyle at halftime.