A new game for neighborhood parks: marketing

Oct 6, 2014
Public parks are trying to get people away from screens and into the community.
Posted In: urban parks, marketing
Your phone knows where you are.

Your phone knows where you are. So do marketers

Sep 30, 2014
Companies can use your mobile location data to learn what you do and what you buy.
Posted In: marketing, big data, mobile devices

Pliny the Elder: A case study in scarcity marketing

Sep 18, 2014
Pliny the Elder inspires beer hunters around the world to search for just one bottle.
Posted In: beer, marketing, advertising, scarcity

Weekend Brunch: Amazon v. Hachette, Axe, and Candy Crush

Aug 15, 2014
Zac Bissonnette and Marketplace's Stacey Vanek Smith wrap up the week's news.
Posted In: brunch, Amazon, Axe, marketing, Candy Crush, freemium

Is Wal-Mart rethinking its business approach?

Aug 14, 2014
How will Wal-Mart's socially-responsible initiatives fit with its corporate goals?
Posted In: Wal-Mart, marketing

Marketing remains largely untapped for Eid Al Fitr

Jul 28, 2014
Muslim Americans add billions to the economy. So why haven't marketers caught on?
Posted In: ramadan, Muslim, marketing

The unheralded path to success: be invisible

Jun 25, 2014
Not everyone has to be an extroverted self-promoter to succeed
Posted In: marketing, promotion

Why do marketers want young men so badly?

Jun 23, 2014
Men 18 to 34 are marketed to using machismo, sex, body-blows and insults.
Posted In: marketing
Happy Meal mascot

Meet Happy! The unsettling new Happy Meal mascot

May 20, 2014
McDonald's new Happy Meal mascot: marketing fail or counter-intuitive genius?
Posted In: McDonald's, Happy Meal, marketing

Congratulations, you're pregnant! Now buy stuff

May 15, 2014
Shutterfly's email list reveals the industry of marketing to expectant parents.
Posted In: pregnancy, marketing