NBA thinks earlier start times will lead to more TV viewers

Oct 22, 2019
The league's strategy is to have more games start before East Coast viewers fall asleep.
Serge Ibaka of the Toronto Raptors dunks the ball against the Golden State Warriors during Game One of the 2019 NBA Finals in 2019 in Toronto, Canada.
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Can women's soccer sustain this momentum?

Jul 5, 2019
The game's had its moments in the sun before.
Kelley O'hara of the US celebrates following the team's victory in the Quarter Final match between France and USA on June 28, 2019 in Paris, France.
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