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Marketplace
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The Resource Curse

A day out at the (black) market in Venezuela

by Scott Tong Mar 23, 2016
Low oil prices and government actions created shortages and soaring inflation
Jorge Galino/Marketplace

Pliny the Elder: A case study in scarcity marketing

by Queena Kim Sep 18, 2014
Pliny the Elder inspires beer hunters around the world to search for just one bottle.
Bottles of Russian River Brewing Company Pliny the Elder beer sit in a cooler at Russian River Brewing Company on February 7, 2014 in Santa Rosa, California.
Justin Sullivan/Getty Images
By The Numbers

No wintry grave for Cronut craze

by Mark Garrison Oct 31, 2013
A culinary lesson in scarcity, supply and demand ... and demand ... and demand, via the 'cronut.'

How feelings of deprivation affect consumer behavior

by Sally Herships Jan 4, 2013
A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.