The economics behind why toilet paper is sold out

Mar 19, 2020
Coronavirus household shortages, explained.
Raising prices might curb panic-buying, but it’s also price gouging.
Daniel Slim/AFP via Getty Images

Why are people stockpiling toilet paper?

Mar 11, 2020
It has a lot to do with the economic concept of scarcity.
Is it fear of a coronavirus quarantine or just scarcity that's driving these Costco customers in Burbank, California, to stock up on toilet paper, paper towels and water on March 6?
Robyn Beck/AFP via Getty Images

A day out at the (black) market in Venezuela

Mar 23, 2016
Low oil prices and government actions created shortages and soaring inflation
Jorge Galino/Marketplace

Pliny the Elder: A case study in scarcity marketing

Sep 18, 2014
Pliny the Elder inspires beer hunters around the world to search for just one bottle.
Bottles of Russian River Brewing Company Pliny the Elder beer sit in a cooler at Russian River Brewing Company on February 7, 2014 in Santa Rosa, California.
Justin Sullivan/Getty Images

No wintry grave for Cronut craze

Oct 31, 2013
A culinary lesson in scarcity, supply and demand ... and demand ... and demand, via the 'cronut.'

How feelings of deprivation affect consumer behavior

Jan 4, 2013
A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.