Verizon created Oath out of its investments in “legacy” digital media companies AOL and Yahoo. The goal was to compete with internet giants Facebook and Google. It seems that the world’s biggest wireless network just wasn’t able to make that…

Yahoo and its advertisers want to know what kind of fan will be watching.

Can producing videos for niche audiences make money?

New metrics can measure whether we are looking at and engaging with online ads.

Whoever said 'there’s plenty of room for everyone on the Internet' was wrong.

The Tribune company is counting on online advertising to help its bottom line.

The online trackers used by advertising companies may be a thing of the past.

A wireless Internet-connected device that can block any TV ads -- will it change television?