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Verizon's bet on Oath falters

Dec 11, 2018
Verizon created Oath out of its investments in “legacy” digital media companies AOL and Yahoo. The goal was to compete with internet giants Facebook and Google. It seems that the world’s biggest wireless network just wasn’t able to make that…

Facebook widens its ad targeting

May 27, 2016
The company is expanding its ad reach and stepping up competition with Google.
 
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Yahoo hoping to score with exclusive NFL game

Oct 23, 2015
Yahoo and its advertisers want to know what kind of fan will be watching.

Tech IRL: Online Communities

Jun 5, 2015
Can producing videos for niche audiences make money?

Advertisers can now tell if we're paying attention

Oct 16, 2014
New metrics can measure whether we are looking at and engaging with online ads.

The Internet is not big enough for political ads

Oct 13, 2014
Whoever said 'there’s plenty of room for everyone on the Internet' was wrong.

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Tribune Publishing enters the viral marketing sphere

Sep 23, 2014
The Tribune company is counting on online advertising to help its bottom line.

Advertisters scared as internet giants look to cut cookies out of their diets

Nov 8, 2013
The online trackers used by advertising companies may be a thing of the past.

Blocking TV ads: The new Whack-a-Mole?

Aug 30, 2013
A wireless Internet-connected device that can block any TV ads -- will it change television?