Stories Tagged as
Nike
Shoes the wrong size? Nike has an app for that
by
Jack Stewart
May 10, 2019
An app that measures customers' feet will be available on phones and in stores in July.
Nike just did it and made Colin Kaepernick the new face of its iconic ad campaign
by
Andy Uhler
Sep 4, 2018
What motivated the athletic-wear maker? It was a business decision, experts say.
A battle for World Cup supremacy happens off the pitch
by
Andy Uhler
Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
Sneaker wars: Adidas overtakes Jordan brand
by
Reema Khrais
Sep 26, 2017
Adidas has moved past Jordan brand as the second-most popular sneaker in the U.S., according to market research firm NPD Group.
Companies use ads to pitch issues over products
Aug 8, 2017
Tackling social problems in campaigns can be tricky. Just ask Pepsi.
As retailers suffer, Nike wants to just sell things itself
Jun 29, 2017
The shoemaker is cutting its workforce and will sell in its own space.
Nike is cutting its workforce and looking toward customized shoes
Jun 15, 2017
There have been a lot of challenges lately on the playing field for the world’s leading athletic brands. The sporting goods industry, like others in the retail sector, hasn’t been robust. Nike kept growing, though, with strong sales overseas and powerful branding in performance sneakers. But lately, upstart competitor Under Armour has come on fast. […]
For public good, not for profit.
Comedian Neal Brennan takes the Marketplace Quiz
Mar 31, 2017
He's got a gold tooth for sale, if you're interested.
Nike makes a full-court press
Mar 21, 2017
March Madness is upon us and college basketball teams aren’t the only ones competing. The games are also a battleground for shoe and apparel brands like Nike, Adidas and Under Armour. Nike still rules when it comes to sponsorships, but the competition is gaining. Click the audio player above to hear the full story.
The resale market for sneakers is red hot
Jan 10, 2017
Some savers invest their hard-earned dollars in footwear.