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Nike makes a full-court press

Aaron Schrank Mar 21, 2017
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Nike makes a full-court press

Aaron Schrank Mar 21, 2017
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March Madness is upon us and college basketball teams aren’t the only ones competing. The games are also a battleground for shoe and apparel brands like Nike, Adidas and Under Armour. Nike still rules when it comes to sponsorships, but the competition is gaining.

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