Duke's Zion Williamson split his Nike shoe wide open in a game against rival North Carolina, injuring his knee.
March Madness is upon us and college basketball teams aren’t the only ones competing. The games are also a battleground for shoe and apparel brands like Nike, Adidas and Under Armour. Nike still rules when it comes to sponsorships, but the competition is gaining. Click the audio player above to hear the full story.
What's bad for business is good for morale.