Stories Tagged as
College basketball
Zion Williamson's shoe: The business of college sports footwear
by
Andy Uhler
Feb 22, 2019
Duke's Zion Williamson split his Nike shoe wide open in a game against rival North Carolina, injuring his knee.
Nike makes a full-court press
Mar 21, 2017
March Madness is upon us and college basketball teams aren’t the only ones competing. The games are also a battleground for shoe and apparel brands like Nike, Adidas and Under Armour. Nike still rules when it comes to sponsorships, but the competition is gaining. Click the audio player above to hear the full story.
March Madness at work: the cost of lost productivity
Mar 3, 2017
What's bad for business is good for morale.