Zion Williamson's shoe: The business of college sports footwear

Feb 22, 2019
Duke's Zion Williamson split his Nike shoe wide open in a game against rival North Carolina, injuring his knee.
Zion Williamson #1 of the Duke Blue Devils reacts after falling as his shoe breaks against Luke Maye #32 of the North Carolina Tar Heels during their game at Cameron Indoor Stadium on February 20, 2019 in Durham, North Carolina.
Streeter Lecka/Getty Images

Nike makes a full-court press

Mar 21, 2017
March Madness is upon us and college basketball teams aren’t the only ones competing. The games are also a battleground for shoe and apparel brands like Nike, Adidas and Under Armour. Nike still rules when it comes to sponsorships, but…

March Madness at work: the cost of lost productivity

Mar 3, 2017
What's bad for business is good for morale.
Ryan Spangler, #00 of the Oklahoma Sooners, and Daniel Ochefu, #23 of the Villanova Wildcats, battle for the ball during the 2016 NCAA Men's Final Four Semifinal in Houston.
Streeter Lecka/Getty Images