Ulta beckons consumers back to buying beauty products

Sep 8, 2020
Shutdowns and working from home have changed the market for personal care products during the pandemic.
Consumers are interested in experimenting with colorful eye makeup these days, says consultant Jonathan Greenway. "There's a much larger focus on anything above the mask," he said.
Jon Gordon/Marketplace

Young shoppers are giving the makeup industry a makeover

Oct 8, 2018
With big chains like Sephora and Ulta on the move, department stores are playing catch up.
Mario Tama/Getty Images

Rihanna is filling a hole in the $430 billion beauty market

Oct 23, 2017
Fenty Beauty isn't just for white women or just for women of color — it's for everyone.
Pop star Rihanna worked for two years with Kendo, a beauty brand developer, to create her Fenty Beauty line.
Tony Woolliscroft/Getty Images for Fenty and Harvey Nichols