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The creative force behind a viral corporate TikTok account

Jan 17, 2022
Duolingo’s social media coordinator on their big green owl, the “Wendy’s effect” and changing the voice of brands online.
Thanks to its Gen Z social media coordinator and big green owl, the official TikTok account for language learning company Duolingo recently blew up.
Photo Illustration by Drew Angerer/Getty Images

Elaine Thompson-Herah's temporary Instagram suspension could cost her followers

Aug 5, 2021
Olympians, including Thompson-Herah, are sidestepping the rules by sharing behind-the-scenes content and more personal videos.
Gold medalist Elaine Thompson-Herah was temporarily suspended from Instagram for violating the IOC's exclusive broadcast rights.
Ina Fassbender/AFP via Getty Images

How to be a social media star for a living

Jul 18, 2018
"As influencers, we are walking ad space," Troy Solomon says.
YouTube displayed a giant play button with the names of creators chosen to work with the company at VidCon.
(Marketplace/ Eve Troeh)

Inside social media's black market

Jan 30, 2018
New York Times reporter Nick Confessore tells how many celebrities have bought their followers from a company called Devumi.
LOIC VENANCE/AFP/Getty Images

What's the value of a fake social media follower?

Dec 11, 2014
Instagram plans to delete fake accounts, who'll miss them?