“Years ago it was a 100-meter dash. Now we're running a marathon," one expert says.
Getting accurate information onto the website and social media — and satisfying the public’s voracious appetite for news — requires an army of public information officers in the field.
Insurance companies are making individual home inspections and are demanding fire improvements from homeowners. Some residents in the area are having difficulty getting insured at all.
To help fight wildfires, officials often dump orange fire retardant from planes. But some Forest Service employees argue the substance doesn't work as promised.